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Loren "Lou" G. Kassera, April 2, 1927 - May 21, 2019

Loren "Lou" G. Kassera
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Loren “Lou” George Kassera (92) passed away peacefully Tuesday May 21st at Care Partners memory care facility in Eau Claire WI.  Lou was born on April 2nd, 1927 the oldest of 3 boys born to George and Alice Kassera in Plum City, WI and younger brother to George’s daughter Marguerite.  Lou graduated from Plum City High School, earned a radio engineering and broadcasting degree from Brown Institute in Minneapolis, and a bachelor’s degree in business administration from UWEC.

Lou lived a life of service starting with the US Navy during both WWII and the Korean War.  Lou’s wife Doris gave birth to their first son Kevin in 1951 while he was called away to Korea.  Approximately 9 months after his return home, the family welcomed their second son David in 1953.  The family moved to Eau Claire shortly thereafter where he served as the Sports Director and General Manager at WBIZ in Eau Claire from 1955-1978.  Lou was an avid baseball fan and utilized his golden voice to call games for the Eau Claire Braves and loved sharing the stories of all-time Eau Claire Brave greats, Joe Torre and Bob Uecker.  After the Braves left Eau Claire, Lou was instrumental in bringing baseball back to Eau Claire and was part of a group that launched the Eau Claire Cavaliers baseball team.  Following his career in radio he worked for Sentry Insurance and finished his professional career at Chippewa Valley Technical College teaching the first courses in computer programming.  Lou served as the President of the Wisconsin Business Education Association 1993-94, retiring for good in 1996. 

Lou was a man of devout Lutheran faith regularly attending service at Good Shepherd Lutheran Church.  He valued the opportunity to serve his church and community through Meals on Wheels and using his woodworking skills to build basinets for the newest members of the faith.  He loved fishing for the elusive Crappie and never a missed a “no-fish” fishing opener.  He enjoyed traveling with his dear friend Donna Weidman joining her in a round of golf and sharing a milkshake on a hot day.

Lou is survived by his first wife Doris Kassera, brother Dean Kassera, son Kevin Kassera his wife Judy, son David Kassera his wife Verna, grandchildren Joel, Elizabeth, Benjamin and Matthew Kassera. Lou is preceded in death by his brother Don Kassera and sister Marguerite Most.

Memorials may be directed to the Lutheran Church of the Good Shepherd Endowment Fund, 1120 Cedar Street, Eau Claire, WI, or St. Croix Hospice, 1280 West Clairemont Avenue Suite 4, Eau Claire, WI 54701.

His legacy of compassion and service will be fondly remembered at a funeral service at 6:00 pm on Friday, May 24, 2019 at Lutheran Church of the Good Shepherd, 1120 Cedar Street, Eau Claire, WI with Pastor Josh Toufar officiating.  Visitation will take place at the church on Friday from 4 pm until the time of service. Burial with military honors will take place 12:00 pm on Saturday, May 25, 2019 at the Plum City Union Cemetery.  

Friends and family may offer condolences online at

Hulke Family Funeral Home & Cremation Services, 3209 Rudolph Road, Eau Claire, WI 54701 is assisting the family with the arrangements.


  1. Dave McDermid May 25, 2019

    David, Kevin and Family. I’m sorry for your loss of a great man. I’m one of those lucky people who, as a HS and college student, got to travel with your father for basketball and football while he was still in radio. One thing that he impressed on me then was don’t go to broadcast school but rather get your college degree. I did and shortly thereafter he did. Great advice for both of our careers.

    (David, one funny: your Dad had me coach his YMCA basketball team one time while he was were on it, we lost, you cried and that was the end of my coaching career).

  2. Dick Bezanson May 24, 2019

    From myself and the history of EC Baseball, it’s sad to lose a great supporter and friend, but a good life, well lived.

  3. Megan Blazina May 24, 2019

    I will always remember Uncle Lou with a smile on his face and a kind heart. He was always so nice to me growing up. I especially appreciated his kindness for the two years I went to college in Eau Claire when he would have me over or take me out for dinner.
    My condolences to the family.

  4. craig carlson May 24, 2019

    Had the pleasure of working for Lou as a scorer occasionaly at High School basketball games Throughly enjoyed it. Lou was always organized-a true professional. Sorry for your loss. You have to be proud!!

  5. Craig Swanson May 22, 2019

    Sorry for your loss. I had the privilege to have Lou as one of my instructors at CVTC and enjoyed his classes.